Dr. Ming Cheung
Dr. Ming Cheung is Assistant Professor in Visual Communication, Advertising and New Media at City University of Hong Kong. Her research interests and teaching areas include persuasive communication, visual communication, integrated marketing communication, advertising, design, new media, creativity, and professional discourse analysis. Two of her recent publications include Cheung (2008), “Click here: The impact of new media on the encoding of persuasive messages in direct marketing” in Discourse Studies [SSCI], and Cheung and DeCaro (2008), “Persuasive speaking: Strategies for causing attitudinal and behavioral change” in Public Speaking: An ACA Open Knowledge Guide, edited by the American Communication Association. She has contributed to the communication discipline by devising the Lingual-Belief Interaction Model (Cheung 2007, 2008).
Ming is currently the Program Leader of Bachelor of Arts (Hons) in Integrated Strategic Communication, which focuses on advertising, public relations, marketing, branding, and media communication. She is also the Coordinator of Minor degree in Business Communication. In 2004-05, she won the Teaching Excellence Award of City U. Prior to joining the university, she worked in the public and private sectors, as Project Manager in the Government of the Hong Kong Special Administrative Region and as Principal Corporate Communications Consultant in an advertising agency. She holds degrees with First Class Honors or Distinction from University of London, University of Birmingham, Hong Kong Baptist University, and The Chinese University of Hong Kong.
